CASE STUDY
PROJECT:
TEXO Association
Following the merger of two area construction associations and a subsequent leadership change, a new strategic marketing direction was needed to help redefine the organization for the future.
Situation
In Dallas, Texas, the Associated General Contractors (AGC) chapter and the Associated Builders and Contractors (ABC) chapter merged to form TEXO, The Construction Association. After a change in executive leadership, TEXO recognized the need for an extensive marketing audit and strategic plan in order to plan for the future.
Solution
After completing an exhaustive audit of the existing website, we developed the framework for a new website. We also developed audience archetyping and a comprehensive messaging matrix in addition to marketing collateral, strategic communications plan, and numerous graphic design pieces. The combination of these projects collectively advanced the organization and propelled the North Texas construction industry forward. Additionally, we developed and presented a long-term marketing strategy plan to the organization's board of directors.
Results
The association successfully launched several initiatives in their execution of our prescribed strategy. Key hires, programming, communications, and events are thriving due to the strategy we developed.
CONTACT US
3839 McKinney Ave.
Suite 155-752
Dallas*, TX 75204
PRAXIS LAND & LABOR ACKNOWLEDGMENT
As a Dallas, TX-based firm, our work takes place on the lands of the Kiikaapoi (Kickapoo), Towakani, Caddo, Wichita, as well as the tribes that may have lived here and roamed the area – including Comanche, Kiowa and Apache—historic Indigenous communities in Texas. In offering this land acknowledgment, we honor, respect, and affirm Indigenous sovereignty, history, and experiences.
In addition, we acknowledge that much of what we know of this country today, including its culture, economic growth, and development throughout history and across time, has been made possible by the labor of enslaved Africans and their ascendants who suffered the horror of the transatlantic trafficking of their people, chattel slavery, and Jim Crow. We are indebted to their labor and their sacrifice, and we must acknowledge the tremors of that violence throughout the generations and the resulting racial, political, social, and justice inequities that permeate the Built Environment.