About Us
PRAXIS Strategic Consulting is a niche strategy agency serving architecture/engineering/construction (AEC) firms, commercial real estate (CRE),
place-based non-profits, and civic organizations.
Mission
We provide value to our clients by helping them connect, communicate, and compete through a community-centered lens prioritizing social justice, diversity, equity, and inclusion.
Vision
To make the built environment reflect everyone living in it.
Our Values. DEMONSTRATED:
ABOUT US
PRAXIS empowers our clients to leverage their capabilities, sell their successes, and gain meaningful work for their firms. Our team of strategy, creative, marketing, and editorial resources enables us to assess, mobilize, and deliver top-tier marketing strategies for businesses that serve the built environment, as well as those that serve the community. We constantly approach our client engagements by prioritizing diversity, equity, and inclusion.
Why?
- To level the AEC/CRE playing field by centering racial equity and inclusion.
- To streamline, refine, and foster a more equitable procurement process.
- To bring strategic, fractional marketing expertise to new, emerging, and growing firms.
- To champion creativity, equity, and change in the community.
- To remove competition barriers for capable firms.
How?
Our team of creative, marketing, and editorial resources with built environment expertise and experience enables us to assess, mobilize, and deliver top-tier strategies for businesses that serve the built environment and the community.
visible gaps = invisible barriers
We heard common feedback when working with prime AEC firms on projects:
"There are no (or very few) MBE firms qualified to do this work."
BUT, when engaging with smaller specialty consultants, minority-owned (MBE) firms, and other disadvantaged business enterprises (DBE), their comments were a direct contradiction:
"Potential clients are unaware that we exist, or worse - they do not believe we are capable of completing the work."
Both of these responses reflect a communication disconnect rooted in a lack of effective marketing.
By closing this gap, PRAXIS strives to remove barriers to competition.
MEET ASHEYA WARREN
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Founder/CEO, Idea Generator, Strategist, Gadget Geek,
Fellow (Society for Marketing Professional Services) &
Certified Professional Services Marketer (CPSM)
Asheya Warren, FSPMS, CPSM | Founder/CEO
Asheya Warren, FSMPS, CPSM, is an award-winning strategy professional whose expertise has transformed numerous architecture, engineering, and construction (AEC) firms, as well as commercial real estate (CRE) organizations and place-based non-profits. With over twenty years of dedicated experience, she has successfully guided both large national companies and emerging minority-owned small businesses in achieving their objectives.
Her specialized knowledge in commercial construction management, architectural design, and real estate development is pivotal for projects spanning the public, private, and non-profit sectors. Additionally, Asheya excels in crafting and executing diversity, equity, and inclusion (DEI) strategies that empower organizations operating within the built environment. Her unique skillset also encompasses developing culturally competent community engagement approaches for project development.
Asheya’s contributions to significant national initiatives such as Construction Inclusion Week highlight her leadership in strategic project pursuits and her success in securing industry accolades. Furthermore, her adeptness in crisis communication demonstrates her versatility. With a comprehensive skill set in strategic community building and non-profit marketing, Asheya is equipped to drive meaningful impact and create lasting partnerships.
Meet
Our Team
Jannifer Mays
Project & Operations Manager
Helen Bonlie
Project & Operations Coordinator
