About Us
PRAXIS Strategic Consulting is a niche strategy agency serving architecture/engineering/construction (AEC) firms, commercial real estate (CRE),
place-based non-profits, and civic organizations.
Mission
We provide value to our clients by helping them connect, communicate, and compete through a community-centered lens prioritizing social justice, diversity, equity, and inclusion.
Vision
To make the built environment reflect everyone living in it.
Our Values. DEMONSTRATED:
ABOUT US
PRAXIS empowers our clients to leverage their capabilities, sell their successes, and gain meaningful work for their firms. Our team of strategy, creative, marketing, and editorial resources enables us to assess, mobilize, and deliver top-tier marketing strategies for businesses that serve the built environment, as well as those that serve the community. We constantly approach our client engagements by prioritizing diversity, equity, and inclusion.
Why?
- To level the AEC/CRE playing field by centering racial equity and inclusion.
- To streamline, refine, and foster a more equitable procurement process.
- To bring strategic, fractional marketing expertise to new, emerging, and growing firms.
- To champion creativity, equity, and change in the community.
- To remove competition barriers for capable firms.
How?
Our team of creative, marketing, and editorial resources with built environment expertise and experience enables us to assess, mobilize, and deliver top-tier strategies for businesses that serve the built environment and the community.
visible gaps = invisible barriers
We heard common feedback when working with prime AEC firms on projects:
"There are no (or very few) MBE firms qualified to do this work."
BUT, when engaging with smaller specialty consultants, minority-owned (MBE) firms, and other disadvantaged business enterprises (DBE), their comments were a direct contradiction:
"Potential clients are unaware that we exist, or worse - they do not believe we are capable of completing the work."
Both of these responses reflect a communication disconnect rooted in a lack of effective marketing.
By closing this gap, PRAXIS strives to remove barriers to competition.
MEET ASHEYA WARREN
-
Fellow (Society for Marketing Professional Services),
Certified Professional Services Marketer (CPSM),
Founder/CEO, Idea Generator, Marketing Strategist, Gadget Geek
Asheya Warren, FSPMS, CPSM | Founder/CEO
Asheya Warren, FSMPS, CPSM, is an award-winning strategy professional whose expertise has transformed numerous architecture, engineering, and construction (AEC) firms, as well as commercial real estate (CRE) organizations and place-based non-profits. With over twenty years of dedicated experience, she has successfully guided both large national companies and emerging minority-owned small businesses in achieving their objectives.
Her specialized knowledge in commercial construction management, architectural design, and real estate development is pivotal for projects spanning the public, private, and non-profit sectors. Additionally, Asheya excels in crafting and executing diversity, equity, and inclusion (DEI) strategies that empower organizations operating within the built environment. Her unique skillset also encompasses developing culturally competent community engagement approaches for project development.
Asheya’s contributions to significant national initiatives such as Construction Inclusion Week highlight her leadership in strategic project pursuits and her success in securing industry accolades. Furthermore, her adeptness in crisis communication demonstrates her versatility. With a comprehensive skill set in strategic community building and non-profit marketing, Asheya is equipped to drive meaningful impact and create lasting partnerships.
CONTACT US
(972) 755-5330 ๏ปฟ
3839 McKinney Ave.
Suite 155-752
Dallas*, TX 75204
PRAXIS LAND & LABOR ACKNOWLEDGMENT
As a Dallas, TX-based firm, our work takes place on the lands of the Kiikaapoi (Kickapoo), Towakani, Caddo, Wichita, as well as the tribes that may have lived here and roamed the area – including Comanche, Kiowa and Apache—historic Indigenous communities in Texas. In offering this land acknowledgment, we honor, respect, and affirm Indigenous sovereignty, history, and experiences.
In addition, we acknowledge that much of what we know of this country today, including its culture, economic growth, and development throughout history and across time, has been made possible by the labor of enslaved Africans and their ascendants who suffered the horror of the transatlantic trafficking of their people, chattel slavery, and Jim Crow. We are indebted to their labor and their sacrifice, and we must acknowledge the tremors of that violence throughout the generations and the resulting racial, political, social, and justice inequities that permeate the Built Environment.