CASE STUDY
PROJECT:
National Association of Minority Contractors-
National Conference
PRAXIS was selected to provide marketing/communications and event planning services for the National Association of Minority Contractor's 49th national conference. Scope of work included event branding, collateral, logistics, and planning strategy.
Situation
The National Association of Minority Contractors, the oldest minority-owned construction trade association in the country selected PRAXIS for the marketing and communications efforts for the 49th National Conference, hosted in Dallas-Fort Worth. The association represents the interests of millions of skilled minority workers across the country. Through a network of local chapters and in collaboration with strategic and corporate partnerships, NAMC assists members with building capacity by providing access to opportunity, advocacy, and contractor development training.
Solution
PRAXIS was contracted to execute the marketing/communications and promotions forthe 2018 national conference for the National Association of Minority Contractors, including promotion, marketing collateral, signage, conference graphics, social media strategy, and registration materials. Working in conjunction with the local NAMC Chapter and the National Organization, PRAXIS collaboratively delivered compelling collateral for the conference.
Results
Well placed conference materials, website, signage, communications, and event planning oversight ensured the conference attendees had memorable networking and connection experiences.
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PRAXIS LAND & LABOR ACKNOWLEDGMENT
As a Dallas, TX-based firm, our work takes place on the lands of the Kiikaapoi (Kickapoo), Towakani, Caddo, Wichita, as well as the tribes that may have lived here and roamed the area – including Comanche, Kiowa and Apache—historic Indigenous communities in Texas. In offering this land acknowledgment, we honor, respect, and affirm Indigenous sovereignty, history, and experiences.
In addition, we acknowledge that much of what we know of this country today, including its culture, economic growth, and development throughout history and across time, has been made possible by the labor of enslaved Africans and their ascendants who suffered the horror of the transatlantic trafficking of their people, chattel slavery, and Jim Crow. We are indebted to their labor and their sacrifice, and we must acknowledge the tremors of that violence throughout the generations and the resulting racial, political, social, and justice inequities that permeate the Built Environment.