CASE STUDY
PROJECT:
Generation Housing Partners
Westmoreland Station
Dallas, TX
Founded in 2002, Generation Housing Partners is a Texas-based developer, owner, and asset manager of Class A multi-family assets located throughout the southwest. GHP is a company built on relationships with communities, investors, partners, and residents. With a history of success and a depth of industry specific experience, the principals of GHP have built a reputation for creating high-quality, well planned, and quality built multi-family properties.
As a long-term owner, GHP has been involved in the development, construction, and management of over 4,000 units, with a capitalization value of approximately $385,000,000.
GHP attributes its’ success to long standing relationships with communities, equity investors, lenders, and third-party consultants. These relationships have allowed GHP to design, build, and manage every property effectively while maintaining its’ focus on building the best possible development for each community.
Situation
In response to the City of Dallas’s "1,000 Unit Housing Challenge," Generation Housing Partners (GHP) developed the flagship Transit-Oriented Development (TOD) known as Westmoreland Station. PRAXIS was brought on board to conceptualize and execute a grand opening event that would not only celebrate this innovative housing solution but also align with the city’s initiative to provide affordable, accessible housing near DART sites. The event aimed to attract municipal officials/staff, community leaders, and stakeholders in housing and urban development.
Solution
Solution:
PRAXIS's management of the Westmoreland Station event for Generation Housing Partners was a direct expression of our mission to deliver value through community-centered initiatives:
- Budget Management and Savings: With an eye for high-end detail and value, PRAXIS provided an upscale event experience, while our strategic vendor management and budget stewardship realized over $8,000 in savings from the initial budget projections.
- Mission-Driven Approach: The event was infused with our commitment to helping clients like GHP communicate and compete effectively, always through a lens of social justice, diversity, equity, and inclusion.
- Experiential Marketing: PRAXIS leveraged the event as a strategic marketing opportunity, using the grand opening to showcase the TOD’s Class “A” amenities, such as open-concept designs with granite countertops and community features like the resort-style pool and fitness center. The event was designed as an experiential marketing tool, innovatively showcasing the inclusive, community-first approach of Generation Housing Partners and echoing our dedication to helping clients communicate their values effectively.
By embedding PRAXIS’s mission into every facet of the event, from planning to execution, the ribbon-cutting ceremony transcended a mere celebration, becoming a platform for Generation Housing Partners to compete at the forefront of socially responsible development.
Results
The event was an embodiment of GHP's and PRAXIS's shared values, marking the successful launch of a significant urban development:
- Increased Visibility: Westmoreland Station was positioned as a model of affordable and transit-oriented housing, showcasing amenities and features that cater to modern living.
- Community Engagement: The event drew attention to the development's unique offerings, such as direct access to DART light rail, enhancing the narrative of connectivity and accessibility.
- Affordability and Inclusivity: The spotlight on the majority of units being affordable to households at or below 80% AMI reinforced GHP’s commitment to inclusive community development.
- Widespread Recognition: The event garnered positive media coverage, highlighting the synergy between the city’s vision and GHP’s execution in providing innovative housing solutions.
- Strategic Impact: PRAXIS’s approach solidified the project's status as a cornerstone of GHP’s portfolio and a tangible representation of their expertise in meeting and exceeding urban housing challenges.
Through strategic planning and execution, PRAXIS ensured that the grand opening of Westmoreland Station was not just an event, but a milestone celebration of modern accessible, and community-centric living, positioning Generation Housing Partners as a visionary leader in the housing sector.
Photography Credit: Eric Childs
CONTACT US
3839 McKinney Ave.
Suite 155-752
Dallas*, TX 75204
PRAXIS LAND & LABOR ACKNOWLEDGMENT
As a Dallas, TX-based firm, our work takes place on the lands of the Kiikaapoi (Kickapoo), Towakani, Caddo, Wichita, as well as the tribes that may have lived here and roamed the area – including Comanche, Kiowa and Apache—historic Indigenous communities in Texas. In offering this land acknowledgment, we honor, respect, and affirm Indigenous sovereignty, history, and experiences.
In addition, we acknowledge that much of what we know of this country today, including its culture, economic growth, and development throughout history and across time, has been made possible by the labor of enslaved Africans and their ascendants who suffered the horror of the transatlantic trafficking of their people, chattel slavery, and Jim Crow. We are indebted to their labor and their sacrifice, and we must acknowledge the tremors of that violence throughout the generations and the resulting racial, political, social, and justice inequities that permeate the Built Environment.