CASE STUDY
PROJECT:
Southern Dallas County -
Dallas Regional Chamber
In 2022, the Dallas Regional Chamber, recently awarded the National Chamber of the Year, doubled-down on their focus on Southern Dallas. In an effort to showcase economic development opportunities in the seven-city, Southern Dallas County region, the Chamber launched an interactive website showcasing robust interactive data, aggregated content, commercial opportunities, and real estate initiatives.
Situation
The Dallas Regional Chamber worked for several months to develop a microsite highlighting the need for economic development and investment in order to close the “opportunity gap.” The site was envisioned as a tool to connect companies to the people and needs of businesses in Southern Dallas County.
Solution
PRAXIS was engaged to evaluate and audit messaging, curate content, and provide creative direction prior to the site launch.
Results
The successful launch of the Southern Dallas County Economic Development Guide is helping bring economic development, investment, and jobs to Southern Dallas County. The online resource showcases news, communities, real estate, employers, and talent spanning 12 cities and 486 square miles. The site targets business and real-estate decision makers, community members, small business owners, and political/civic leaders.
CONTACT US
3839 McKinney Ave.
Suite 155-752
Dallas*, TX 75204
PRAXIS LAND & LABOR ACKNOWLEDGMENT
As a Dallas, TX-based firm, our work takes place on the lands of the Kiikaapoi (Kickapoo), Towakani, Caddo, Wichita, as well as the tribes that may have lived here and roamed the area – including Comanche, Kiowa and Apache—historic Indigenous communities in Texas. In offering this land acknowledgment, we honor, respect, and affirm Indigenous sovereignty, history, and experiences.
In addition, we acknowledge that much of what we know of this country today, including its culture, economic growth, and development throughout history and across time, has been made possible by the labor of enslaved Africans and their ascendants who suffered the horror of the transatlantic trafficking of their people, chattel slavery, and Jim Crow. We are indebted to their labor and their sacrifice, and we must acknowledge the tremors of that violence throughout the generations and the resulting racial, political, social, and justice inequities that permeate the Built Environment.