CASE STUDY
PROJECT:
DCH -
Armonia Apartments
Groundbreaking Ceremony
For the past thirty years, DCH, Inc. has been a trusted leader in delivering affordable housing in Dallas. PRAXIS was engaged at a pivotal moment to reintroduce the brand and amplify its work by showcasing its first new construction development in over ten years. The event served several strategic objectives for the organization, including serving as the launch of the clients' 2023 North Texas Giving Day Campaign.
Situation
DCH (formerly Dallas City Homes) needed to leverage a new groundbreaking event to achieve multiple marketing objectives:
- Introduce new brand and image
- Celebrate the commencement of construction of the new Armonia Apartments
- Recognize the various development partners
- Honor the community legacy of the historic La Bajada neighborhood
- Amplify partnership with City of Dallas, LISC Strategic Investments, and TREC Community Investors
Solution
With a four-week schedule, PRAXIS mobilized our team to identify and secure vendors to create a high-caliber, experiential marketing event. Scope included collateral, event promotions, vendor negotiations/management, and day-of-execution.
Results
Over 100 RSVPS and over 80% of the invited guests attended the event. We didn't have traditional measures of success for our event. The event received overwhelmingly positive feedback from attendees and the client.
"PRAXIS turned what would've been a high-stress event for us into something we could have fun with and enjoy."
DCH Community Engagement Manager
Photography Credit: Eric Childs
CONTACT US
3839 McKinney Ave.
Suite 155-752
Dallas*, TX 75204
PRAXIS LAND & LABOR ACKNOWLEDGMENT
As a Dallas, TX-based firm, our work takes place on the lands of the Kiikaapoi (Kickapoo), Towakani, Caddo, Wichita, as well as the tribes that may have lived here and roamed the area – including Comanche, Kiowa and Apache—historic Indigenous communities in Texas. In offering this land acknowledgment, we honor, respect, and affirm Indigenous sovereignty, history, and experiences.
In addition, we acknowledge that much of what we know of this country today, including its culture, economic growth, and development throughout history and across time, has been made possible by the labor of enslaved Africans and their ascendants who suffered the horror of the transatlantic trafficking of their people, chattel slavery, and Jim Crow. We are indebted to their labor and their sacrifice, and we must acknowledge the tremors of that violence throughout the generations and the resulting racial, political, social, and justice inequities that permeate the Built Environment.